COLUMBUS, OH - February 5, 2025 – Heartland Bank, a division of German American Bank, announces the leadership team of Ben Babcanec, Senior Regional President; Laurie Pfeiffer, Market President; and Alyssa Booms, Regional Senior Retail Officer. Together, they will drive the delivery of innovative financial solutions with a focus on client relationships, local decision-making and a strong commitment to community.
“This announcement is a testament to Heartland Bank and German American Bank’s shared commitment to serving local markets with local people,” states Scott McComb, former Chairman, President, and CEO of Heartland Bank, who assumed a corporate board position with German American Bancorp, Inc., effective February 1, 2025. “I’ve worked with Ben, Laurie and Alyssa throughout my career, and they are the best of the best. I’m excited to see them excel in their expanded leadership roles at Heartland Bank, a division of German American Bank.”
“Community banking is about delivering the financial resources and expertise people need to thrive which in turn benefits the greater good of our communities. Whether it’s managing everyday family and business finances or providing the resources to achieve their dreams and goals, we are proud to be a part of that journey,” states Ben Babcanec. “What makes German American Bank unique, even as the company continues to grow, is their foundational commitment to community banking. Laurie, Alyssa and I are excited to lead our local, talented team of financial professionals and will continue building lasting relationships with our customers, employees and communities.”
Ben Babcanec began his career with Heartland in 2001 as a Teller. He advanced to Head of Retail Banking in 2012 and was named COO of Heartland Bank in 2020. He graduated from the University of Toledo with a Bachelor of Business Administration in finance and attended the Blythe School of Banking and the Graduate School of Banking at the University of Wisconsin-Madison. He holds a Principles of Banking Certification from the American Bankers Association and serves as region one director for the Community Bankers Association of Ohio, serving on their legislative and education committees. Ben’s commitment to the community includes serving as past president and member of the Gahanna Lions Club, board member of Habitat for Humanity – Ohio, member of the Sunrise Masonic Lodge #783 and past-chair of the Gahanna-Jefferson Education Foundation. Ben and his wife, Dinah live in Central Ohio with their children.
Laurie Pfeiffer has over 24 years of banking experience and joined Heartland Bank in 2012 as a Commercial Relationship Manager. Most recently, she served as Director of Commercial Banking. Laurie is a graduate of The Ohio State University Fisher College of Business, as well as the Graduate School of Banking Program at the University of Wisconsin. She earned an Executive Leadership Certificate from the Wisconsin School of Business. Laurie is a past board member with the Westerville Area Chamber of Commerce and the Westerville Rotary. She is involved with the Conway Center for Family Business. Laurie and her husband Jeff have one son and reside in Central Ohio.
Alyssa Booms joined Heartland Bank in 2015 as the Head of Retail Sales and has over 21 years of banking experience. She was promoted to Director of Branch Banking in 2020. Alyssa holds a journalism degree and an MBA from Ohio University. She has also completed the Graduate School of Banking at the University of Wisconsin Madison and earned an Executive Leadership Certificate from the Wisconsin School of Business. She is a past board member of the Worthington Chamber of Commerce. She lives with her husband, Matt, and their son in Worthington.
About Heartland Bank, a division of German American Bank
Heartland Bank, a division of German American Bank, serves Central Ohio and the Greater Cincinnati area with banking, investments and wealth management services for business and retail customers. The bank is dedicated to helping individuals, families and businesses achieve greater prosperity and quality of life by building lasting client relationships based on integrity, responsive service, innovation and shared values. The company believes in supporting the communities it serves to help communities thrive, so its people can prosper.
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